The Frito Bandito Ad: Controversy, Cultural Impact, and Legacy
The Frito Bandito Ad: Controversy, Cultural Impact, and Legacy The Frito Bandito ad campaign, launched by Frito-Lay in 1967 to promote Fritos corn chips, remains a significant, albeit controversial, case study in advertising history. The character, a cartoonish Mexican bandit with a gold tooth, sombrero, and thick accent, quickly became a cultural icon, but also … Read more